Vintage Car Ads. At last. Something beautiful you can truly own. Throughout the process of vying for Jaguar, the show's admen are clearly shown to have no respect for women. The creative team uses a mistress as its muse for the slogan, comparing a woman to a car. Only the car is better than a woman because you can own it, just like you wish you could own your woman. While the copywriters come up with sexist slogans, the SCDP partners pull a more shocking move, conspiring to prostitute out their colleague Joan Harris to a higher-up at Jaguar with hopes of securing the account.
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By Daily Mail Reporter. Landing the prestigious Jaguar account in last Sunday's episode of Mad Men was one of Don Draper's greatest achievements. But actual ads released by the luxury car company's U. They are arguably both easier to digest than 'Jaguar: At last, something beautiful you can truly own', the tagline Don and his creative team presented in the episode. Scroll down for video. Bold: In light of Mad Men's most recent episode, which saw an advertising pitch to Jaguar, the car company posted past advertisements on its Facebook page, such as the above ad from Both of the actual slogans, which are sexier than any of the ones thrown in the ring during the episode, were featured in ads released by the British manufactuer in the late Sixties. The brief and snappy taglines continued into the early Seventies also. A ad for a V model featured the tagline: 'Born: The cylinder animal. Success: Don Draper and his team's pitch to a fictional Jaguar selection committee, pictured above, landed them the account.
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Don Draper: We most get tired of hearing what a beautiful thing this car is. But I've met a lot of beautiful women in my life and despite their protestations, they never tire of hearing it. But when deep beauty is encountered, it arouses deep emotions because it creates a desire, as it is, by nature, unattainable. We're taught to think that function is all that matters, but we have a natural longing for this other thing. When I was driving the E-type, I passed a ten year old boy in the back window of a station wagon and I watched his eyes follow. He had just seen something he would want for the rest of his life. He'd just seen that unattainable object speed by just out of reach, because they do that, don't they? Beautiful things.
It was a great slogan for the episode. In order to lure and secure the Jaguar account, the firm not only created a campaign, but also agreed to satisfy the salacious desire of their Jaguar contact. Joan, who did not outright refuse the proposal, used the one-night stand to secure her a partnership stake in the firm. The scene concluded with a no-longer horny Herb kicking Joan out of bed like she was some kind of object he no longer wanted. It was repulsive. Loving yourself inside and out may seem like an obvious thing. But there are many times when I remind clients during our work together how important this is. Exercising, eating healthfully, taking care of your hair, skin, and wearing the right clothes may all seem like surface things.