The Next Era of Content: Marketers say they want to create data-driven content. With these three new solutions, now they can. But in the ensuing near-century, the way companies use music has been modernized. Team, is catchy enough that people are compelled to look up the tune. And every time I hear the beat, a part of me thinks about the NFL. Advertising mission accomplished. Ah, the magic of advertising.
No one loves watching commercials. For many people in the MP3 generation, brands like Apple and Volkswagen introduced us to hip new songs by artists who would later blow up—or even become our favorites. I remember being completely taken by the world the commercial presents: the dreamy freedom of driving around with your friends, enjoying beautiful music on a gorgeous night, admiring the quiet starry sky. The lame house party was not the real destination; it was the journey there and back, the time spent in a contemplative reverie, that mattered. It was romantic and beautiful, successfully selling a sense of aspirational peace and freedom that made you want to set out on your own Drake-scored adventure. Maybe even in a Volkswagen, the brand with which it became inextricably linked. Was the title track played to death back then?
What Makes a Jingle Popular?
Imagine watching a commercial with no sound—weird, right? Most likely, you would quickly lose interest, and the ad would have little to no impact on you. Brands who want to truly connect to their audience and add a head-turning element to their commercial do so with music.
Scottish band Pilot reached No. So I wrote the melody down on a piece of manuscript together with the chords. I could visualize in my head: G … Bm … Am … D. I pieced it together the next day and could hear the arrangement, hand claps, la la las. Three years earlier, David Bowie also released a classic track about space travel. So I kind of took that idea and ran with it.